Case Study: Crayola achieves up to 5.99% mobile opt-in and 22.71% back-in-stock conversion with Digioh

Crayola brings shoppers back with Digioh

Crayola partnered with Digioh to boost list growth, back-in-stock notifications, and cart recovery while meeting COPPA requirements. The challenge was to increase sign-ups without collecting personal data from visitors under 13, so any opt-in had to verify age.

Crayola implemented mobile-friendly lightbox pop-ups that require a birthdate at opt-in to block under‑13s, using the same approach for newsletters, back-in-stock alerts, and cart abandonment. The solution drove strong engagement: up to a 5.99% conversion rate on mobile opt-in forms and a 22.71% conversion rate for the Colors of the World back-in-stock modal.

Crayola