Case Study: BEDGEAR achieves a 490% conversion rate increase with Digioh

BEDGEAR boosts conversions 490% with Digioh

BEDGEAR, a performance bedding brand found in retail stores globally, faced a challenge with its custom-built product recommendation quiz. The original PillowID quiz was difficult to edit and could not be implemented across their other international sites. They needed a more flexible, logic-heavy solution and partnered with the vendor Digioh to find a platform that could meet their complex requirements and allow for A/B testing.

Digioh implemented a new, easily deployable version of the PillowID quiz with integrated "Add to Cart" functionality. This solution led to immediate results for BEDGEAR, including a much faster loading speed and a 490% increase in conversion rate. Visitors who take the quiz are now 4.9 times more likely to make a purchase. Furthermore, the data captured by the Digioh quiz is fed into Klaviyo, allowing for highly targeted marketing campaigns based on individual sleep preferences.

BEDGEAR