Case Study: a large pet sales franchise boosts lead generation with Diginius and Microsoft Advertising

a large pet sales franchise boosts performance by 70% with Diginius

Diginius was engaged by a large pet sales franchise to address declining lead generation from fatigued Google Search campaigns. The challenge was to boost performance in a highly competitive market and overcome audience fatigue to drive more sales.

Diginius introduced Microsoft Audience Ads to reach new customers at a low cost-per-click. The solution delivered immediate and impressive results, including cost-per-clicks as low as $0.20, over 150 calls per franchise per month indicating high intent, and a 70% uplift in performance compared to expectations, alongside increased foot traffic to physical locations.