Case Study: World Health Organization achieves safer medicine authentication with Digimarc

World Health Organization - Customer Case Study

The World Health Organization highlights that around 10% of medical products in low- and middle-income countries are falsified or substandard, underscoring the challenge faced by a multinational medication maker working with Digimarc. The company needed a covert packaging security solution to protect consumers, reduce counterfeiting risk, and safeguard its brand reputation, revenue, and market position.

Digimarc implemented digital watermark technology embedded into the company’s packaging artwork as an easy-to-deploy, hard-to-copy authentication feature. The result was improved brand integrity, stronger consumer trust, enhanced supply-chain insights, and reduced lost sales, while also enabling digital verification of packaging in the field or remotely.

World Health Organization