Case Study: WestRock achieves smart connected packaging and supply chain visibility with Digimarc

WestRock - Customer Case Study

WestRock, a leading provider of paper and packaging solutions, needed a way to help brands compete in the digital age by capturing first-party consumer data and real-time insights across production, distribution, and the customer experience. To address this challenge, WestRock worked with Digimarc and EVRYTHNG on connected packaging solutions that would make products more visible, interactive, and trackable throughout the supply chain.

Digimarc and WestRock helped deliver a scalable, cost-effective platform for smart packaging, supply chain transparency, and item-level tracking. The solution enabled brands to digitize products, provide digital access to product information, and monitor individual packages from manufacture to recycling, improving visibility, supporting authentication and recall management, and creating new opportunities for consumer engagement and loyalty.

WestRock

Peter Durette

President, Enterprise Solutions and Strategy