Digimarc
27 Case Studies
A Digimarc Case Study
SGS, a packaging services provider for retail and consumer brands, wanted to turn product packaging into a digital engagement channel without sacrificing brand design. Working with Digimarc, SGS used Digimarc Barcodes to create “smart” packaging that could connect shoppers to product information, while preserving the package’s visual appeal.
Digimarc implemented imperceptible barcodes applied during prepress, covering the package surface and making scanning easier and faster for retailers. The solution freed up packaging space, improved consumer engagement, and supported uses beyond marketing, including clearer compliance labeling and better inventory management, quality control, and supply chain efficiency.
Shannon
SGS