Case Study: International Consumer Products Company increases customer engagement with Digimarc Engage

Serialized QR Codes Increase Customer Engagement for International Consumer Products Company

International Consumer Products Company ran a loyalty program that required customers to peel labels and manually enter 16-digit codes online to earn rewards, but the process was frustrating and reduced engagement. To simplify the experience and improve tracking, the company turned to Digimarc and its Digimarc Engage solution.

Digimarc implemented serialized, dynamic QR codes on MCC’s smart labels so shoppers could scan once with a smartphone to access the rewards site and complete proof-of-purchase redemption. Digimarc’s solution made redemption easier, increased program usage and consumer engagement, removed manual code entry, and added scan data such as location, time, and product details to help the brand optimize growth and uncover new sales opportunities.