Case Study: Major Producer and Distributor of Household Cleaning, Health, Hygiene, and Nutrition Products achieves greater consumer engagement with Digimarc

Product Digitization Transforms Customers into Water Warriors

A major producer and distributor of household cleaning, health, hygiene, and nutrition products partnered with Digimarc to launch a product digitization campaign around its all-in-one dishwasher detergent. The company wanted to challenge the belief that washing dishes by hand saves water and instead encourage consumers to think about water conservation at home.

Digimarc used Digimarc Engage to add a QR code and brand story to the packaging, directing shoppers to a microsite with the water conservation campaign, tips, and an interactive game. The result was a richer digital experience that showed consumers how much water they use, encouraged behavior change, and prompted commitments to conserve water, helping position engaged users as defenders of water conservation.