Case Study: Popular Sportswear Company achieves sustainable product digitization with Digimarc

Product Digitization Keeps 170,000 Pounds of Paper from Landfill

Popular Sportswear Company partnered with Digimarc to replace printed hang tags that were costly, time-consuming, and often discarded, while also needing a better way to share product details, sustainability information, and localized content. The company wanted a more sustainable, digital channel for customers and a faster way to keep information current across regions and languages.

Using Digimarc Engage, Digimarc helped the company move to a single front-and-back hang tag with a QR code that dynamically directs shoppers to location-specific content. The result was the elimination of 40 million hang tags from landfill, equal to 170,000 pounds of paper, along with reduced reprinting, lower internal production effort, and real-time engagement data on customer interactions.