Case Study: Allerpet achieves enhanced customer communication and increased brand loyalty with Digimarc Barcode

Pet Allergy Product Boosts Communication with Consumers

Allerpet, maker of a non-toxic wipe-on solution that removes pet dander, faced the challenge of reassuring emotionally attached pet owners who increasingly demand detailed, easy-to-access product information before buying. To help customers make informed choices without disrupting packaging design, the company needed a discreet way to deliver timely content and allergen-reduction tips.

Allerpet integrated Digimarc Barcode into its packaging and linked it to the Digimarc Discover smartphone app, enabling consumers to scan bottles in-aisle or at home from odd angles and distances. The solution created an exclusive brand-to-consumer channel that delivers product details, seasonal tips and ongoing engagement, boosting customer confidence and loyalty while keeping enhanced products available in veterinary clinics and pet stores.

Allerpet

John Fry

Vice President of Sales and Marketing