Case Study: New Seasons Market achieves faster checkout and richer customer engagement with Digimarc Barcode

Improving the Retail Customer Experience One Barcode at a Time

New Seasons Market, a neighborhood-focused grocery chain in the Pacific Northwest, partnered with Digimarc to address slower, angle-dependent barcode scanning and rising customer demand for richer product information. To preserve its signature in-store service while speeding checkout and strengthening brand loyalty, New Seasons began rolling out partner-branded packaging enhanced with Digimarc Barcode, with products appearing in stores in the first quarter.

Digimarc embeds an imperceptible barcode across all package sides so items can be scanned at any angle, improving checkout speed and accuracy, reducing costs, and freeing cashiers to engage customers. The same technology enables smartphone-assisted shopping—providing recipes, supplier stories and in-aisle details—and can extend to deli labels and signage, increasing customer engagement and access to product information.

New Seasons Market