Case Study: Shaw Industries achieves seamless protection and tracking of product photos with Digimarc

Flooring Company Uses Digimarc to Protect Product Photos

Shaw Industries, a full‑service flooring manufacturer founded in 1967 with more than 20,000 employees and a network of about 1,100 independent retailers, needed a way to protect and track the growing volume of product photography it distributes via Adobe Dynamic Media. The rapid proliferation of media channels made it difficult to monitor where images were used and whether licensing fees were paid, creating a pressing digital‑asset protection challenge.

By integrating Digimarc Barcode for Digital Images into Adobe Dynamic Media, Shaw embedded tracking into its photos and streamlined asset transfer to retailers. The solution delivered clear visibility into image usage, enabled quick identification of inadvertent unlicensed use, and—combined with PhishLabs monitoring—automated remediation of repeat offenders, simplifying Shaw’s digital asset management and rights enforcement.

Shaw Industries

Michael Beahm

Digital SEO Analyst, Digital Marketing