Case Study: Shaw Floors protects product photos and tracks digital asset usage with Digimarc

Flooring Company Uses Digimarc Barcode to Protect Product Photos

Shaw Floors, a full-service flooring manufacturer and supplier, needed a better way to protect and track its product photography as it was distributed across many channels and used by more than 1,100 independent retailers. With so much digital media in circulation, Shaw struggled to know where assets were being used and whether licensing requirements were being followed.

Digimarc implemented Digimarc Barcode for Digital Images within Adobe Dynamic Media to help Shaw Floors securely share its asset library while monitoring usage across channels. The solution gave Shaw clear visibility into where content appeared, helped identify unlicensed photo use quickly, and even supported monitoring of repeat offenders through PhishLabs, making Digimarc a “game-changer” for Shaw’s digital asset management process.

Shaw Floors

Michael Beahm

Digital Marketing Manager