Digimarc
27 Case Studies
Case Study: The Kentucky Derby achieves interactive, historic fan experiences with Digimarc
A Digimarc Case Study
Digimarc Connects Horse Racing Fans With a Historic Glimpse at the Past
Digimarc partnered with author Bill Doolittle and Shircliff Publishing to help bring nearly 150 years of Kentucky Derby history to life. The challenge was making a printed photo book feel interactive and immediate so fans could access archival footage and context beyond static images.
Digimarc embedded its enhanced image technology into The Kentucky Derby book so readers can scan photos to instantly view historic footage and additional information. The result is a vivid, interactive reader experience that deepens fan engagement and lets people relive the sport’s most memorable moments.
Open case study document...