Case Study: BeeGraphic achieves stronger consumer engagement and brand loyalty with Digimarc

Bee Graphic - Customer Case Study

BeeGraphic, an Italian-based company focused on package design and consumer marketing, helps brands build customer loyalty and engage younger audiences. In this case, BeeGraphic used Digimarc Barcode for product packaging to support Barilla’s “Back to School 2017” campaign, which aimed to drive direct consumer engagement and collect interaction data.

BeeGraphic enhanced Barilla’s packaging with Digimarc technology and added scan-to-win prompts that directed consumers to videos, prizes, and rotating web destinations through its StealthCode solution. BeeGraphic reported campaign data back to Barilla in real time, enabling dynamic URL updates; the campaign met its goals by increasing mobile engagement among young consumers and improving brand experiences.

BeeGraphic

Goliardo Butti

General Manager