Case Study: Walmart achieves $51K in frozen food sales with Digilant and Walmart DSP

Walmart boosts frozen food sales by $51K with Digilant

A frozen specialty food brand partnered with Digilant and Walmart to leverage Walmart's extensive first-party data. Their challenge was to drive incremental sales for their products during a focused three-month campaign.

Using Walmart’s Demand-Side Platform (DSP) via Digilant, the brand precisely targeted audiences based on real shopping behaviors. This strategy delivered a strong return on ad spend of $1.32 and generated $51,387 in total sales, proving the value of data-driven targeting for measurable retail growth.

Walmart