Case Study: Three Amusement Parks boost visitation over 60% YoY with Digilant

Three Amusement Parks increases visitation over 60% YoY with Digilant

The customer, a chain of three amusement parks, sought to increase awareness and ticket sales during peak season for its locations in Aurora, IL, Downers Grove, IL, and Seekonk, MA. To meet this challenge, the parks enlisted the services of vendor Digilant to create a custom media strategy.

Digilant implemented a six-week campaign using cross-device display and paid search tactics. The strategy included radius targeting, behavioral and contextual targeting, and site retargeting to engage adults aged 18-34 near each park. As a result, the amusement parks significantly exceeded their goals, with one location achieving a 60% year-over-year increase in visitation and strong clickthrough rates.