Case Study: State Tourism Board achieves 99% video completion with Digilant's CTV campaign

State Tourism Board drives awareness with Digilant and a 99% video completion rate

The state tourism board sought to increase awareness and drive vacation visits by reaching a targeted audience of travel enthusiasts through connected TV. They partnered with the vendor Digilant to run a video campaign aimed at viewers in specific demographics and regions.

Digilant implemented a CTV strategy using the FreeWheel platform, which provided efficient CPMs and transparency into ad delivery across top networks. The campaign achieved a 99% overall video completion rate, with 97% of the inventory driven by CTV. This successful execution by Digilant allowed the tourism board to effectively reinforce its messaging and gather valuable audience insights.