Case Study: Collette drives travel leads and search intent with Digilant's full-funnel Meta campaign

Collette drives 2,200 Google Search visits with Digilant

Collette, a family-owned guided tour operator, partnered with Digilant to launch a full-funnel paid social campaign on Meta. Their challenge was to drive awareness, consideration, and lead conversions among U.S. adults who were planning upcoming trips.

Digilant implemented a strategic campaign combining static images, carousel videos, and in-platform lead forms to engage users at different stages of their journey. The results proved the powerful impact of upper-funnel ads; in one month, 2,200 users visited Collette's website via Google Search after simply viewing a Meta ad without clicking. Digilant's analytics and attribution tracking demonstrated how the campaign successfully drove organic brand interest and measurable action.

Collette