Case Study: ABM Industries drives 356 website visits with Digilant

ABM Industries reaches 54% of account list with Digilant

ABM Industries, a leading provider of facility services, aimed to increase sales engagement and reach prospects actively considering RFPs. To achieve this, they partnered with the vendor Digilant, which used account-based marketing strategies and the Octane11 analytics platform to target a specific list of 2,000 accounts.

Digilant implemented a full-funnel solution using targeted display and audio campaigns over six months. The strategy leveraged ABM's contact lists and Octane11's reporting to verify engagement with key decision-makers. As a result, Digilant helped ABM Industries achieve a 54% reach within its target account list, grow that list by 48%, and generate 356 website visits from the targeted accounts.

ABM Industries