Case Study: Crazy Might Work boosts engagement with DigiGround’s Feisty Fish collaboration platform

Crazy Might Work boosts engagement up to 1,000% with DigiGround

Crazy Might Work, an organization focused on scaling innovation, wanted to create a concept-based idea management application to improve collaboration and ideation. They engaged the vendor DigiGround for application development to build this platform.

DigiGround developed Feisty Fish®, a gamified platform built in PHP, HTML, and CSS where users submit and vote on ideas represented as fish in a tank. The solution led to a reported increase of up to 1,000% in user engagement and interactions for Crazy Might Work. The platform is now used by multinational companies in eight countries, eliminating administrative burdens and generating organizational learning. DigiGround continues to maintain and customize the application.

Crazy Might Work