Case Study: DHL Express boosts LATAM lead generation with Digifianz and HubSpot

DHL Express lifts monthly form submissions past 2,000 with Digifianz

DHL Express, a global logistics leader, sought to generate demand by educating small and medium exporters across 17 Latin American countries. The challenge was launching and managing a complex, multi-country training program, the DHL LATAM Bootcamp, without a unified inbound marketing engine to handle the numerous landing pages, emails, and webinars. They partnered with Digifianz, a HubSpot Elite Partner, to consolidate these efforts.

Digifianz built and ran the entire program within a single HubSpot portal, creating a microsite, automating email campaigns, and managing a CRM for over 25,000 contacts. This consolidated solution transformed the initiative into a continuous lead engine. The results for DHL were significant, with Digifianz driving monthly form submissions from roughly 150-200 to over 2,000 and attracting 2,000-7,000 registrations for each webinar.

DHL Express