Case Study: Dick's Sporting Goods achieves brand consistency and faster localized sales presentations with Digideck

How Dick’s Sporting Goods uses the Digideck to increase brand consistency across its large community sales and marketing team

When Dick’s Sporting Goods needed a way to increase brand consistency across its 70+ person sales team and regional community marketing managers, it turned to the Digideck. As a Fortune 500 sporting goods retailer, Dick’s was struggling to ensure sales reps used the most up-to-date, consistent materials when pitching local youth organizations and partnerships.

Digideck delivered a cloud-based master deck that made it quick to build localized, multimedia presentations, provided analytics on viewer engagement, and gave management visibility into usage. The result was rapid adoption—all 70+ users now create presentations routinely—faster customization (presentations built in minutes), stronger brand consistency, positive feedback from reps and customers, and improved ability to win local partnerships.

Dick’s Sporting Goods

Jeff Wright

Regional Community Marketing Manager