Case Study: Halifax Thunderbirds build momentum in a new market with DIGIDECK

Halifax Thunderbirds draw 8,359 fans with Digideck

The Halifax Thunderbirds, a National Lacrosse League franchise, faced the challenge of introducing professional lacrosse to a new market and educating local businesses about the sport ahead of their inaugural season. With a very small window of time, they needed a way to quickly convey the energy of the game to prospective partners and fans. They turned to the cloud-based platform DIGIDECK to address this challenge.

Using DIGIDECK's multimedia features, the Thunderbirds were able to bring the sights and sounds of lacrosse to all their presentations, from securing partnerships to launching their new branding. The solution helped them successfully build momentum; their home opener drew 6,847 fans and a later game drew 8,359, demonstrating the sport's growing popularity in the region. The DIGIDECK platform was credited as a key tool in their digital strategy for filling the arena and is now being leveraged across the entire organization.

Halifax Thunderbirds