Case Study: Etra improves multichannel customer service with Digia Enterprise ERP

Etra cuts product search time from 20 minutes with Digia

Etra, a technical product seller within the Etola Group, sought to deepen its digitalization in a way that strengthened its core business and served customers more effectively. Their challenge was to move beyond superficial digital projects and create integrated systems that would make their expertise and extensive product range more widely accessible. They worked with vendor Digia, building upon their existing Digia Enterprise ERP system.

The solution, implemented by Digia, centered on launching a B2B online store using Magento, deeply integrated with the ERP, and expanding mobile solutions for both staff and customers. This provided five different service models for business customers, from full catalogs to system integrations. The results included making over 100,000 items easily searchable, saving customers significant time previously spent searching, and freeing sales staff from routine tasks. Digia's work helped Etra execute a genuine multichannel approach that streamlined customer purchasing.

Etra