Case Study: Pernod Ricard achieves global innovation consistency with Dig Insights and Upsiide

The research program that helps Pernod Ricard launch breakthrough innovation

Pernod Ricard, a worldwide leader in the spirits and wine industry, needed to establish a consistent, global program for early-stage idea screening to inform and prioritize product development for its portfolio of brands. Their challenge was to standardize this process across their entire organization with an intuitive tool. To address this, they partnered with vendor Dig Insights.

Dig Insights implemented a solution using their Upsiide platform, providing custom survey templates and dedicated support to standardize testing. This program allowed Pernod Ricard to evaluate thousands of ideas across 27 countries, leading to more confident and data-driven innovation launches. The results included consistent global metrics, faster decision-making, and the ability to gain meta learnings about future market trends.

Pernod Ricard

Stuart Shapiro

Global Head of RTD Insights