Case Study: Peacasa boosts retail velocity and shelf visibility with Dig Insights’ Upsiide

Peacasa boosts same-store velocity by 42% with Dig Insights

Peacasa, a fast-growing Canadian chip brand, faced a significant challenge as it expanded into major retailers. Their packaging lacked shelf visibility, with key information often hidden, which caused retailers to pass on listing them and stalled the launch of new products. To address this, they partnered with vendor Dig Insights and used its Upsiide service for pack testing.

Dig Insights implemented a two-phase study using Upsiide to test and refine packaging designs with real shopper feedback. This solution provided the clarity needed to redesign the bags for better standout and scalability. The results were immediate, with Peacasa experiencing a velocity increase of up to 128% at one retailer and a 42% lift at another. The successful redesign also reopened doors with previously hesitant retailers, effectively transforming their packaging into a growth engine.

Peacasa