Case Study: McDonald’s achieves smarter innovation tracking with Dig Insights

McDonald boosts innovation tracking across 3-5 years with Dig Insights

McDonald's Canada partnered with Dig Insights to address the challenge of understanding the true impact of its innovations beyond just sales numbers. The brand needed real-time insights into which consumers new products and promotions were resonating with, why, and how to improve them while they were still active in the market.

Dig Insights built an always-on innovation tracker and a custom dashboard to deliver these weekly insights. This solution helped McDonald's optimize pricing for its Summer Drink Days promotion, identify the correct audience for high-ticket items, and make smarter in-flight adjustments. The tracker from Dig Insights became a critical tool for driving innovation performance and future planning.

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