Case Study: Juanita's redefines its innovation pipeline with Dig Insights

Juanita's builds a 3-phase innovation pipeline with Dig Insights

Juanita's, a US-based Mexican food company, faced the challenge of exploring innovation beyond its core product categories while staying true to its authentic brand roots. With limited internal resources and no dedicated innovation team, they sought a partner to guide this process. They turned to the vendor Dig Insights for a comprehensive, trends-led exploration program to build a new innovation pipeline.

Dig Insights implemented a multi-phase solution that began with macro trend research and cultural immersion in Mexico City, followed by qualitative research and structured ideation. This approach allowed the vendor to help Juanita's identify a pipeline of bold, differentiated opportunities in new categories. The engagement provided strategic clarity and organizational buy-in, shifting the internal mindset and creating a future-forward innovation roadmap grounded in authenticity and commercial viability.

Juanita's