Case Study: Welo creates standout healthy snack packaging with Dig Insights

How Welo used Upsiide to develop brand new snack packaging

Welo, a producer of healthy kids' snacks, partnered with the vendor Dig Insights. Their challenge was to identify the most effective packaging design and on-pack messaging to appeal to parents within a competitive market. They needed to determine which health attributes would drive purchase decisions and build trust, ensuring the packaging attracted both children and health-conscious parents.

Using Dig Insights' Upsiide automated research platform, Welo tested a variety of packaging and claim ideas. The solution revealed that the client's key message did not align with their audience's priorities, leading them to shift their messaging and redesign their packaging based on the data. The impact was a clearer understanding of their competitive position, providing the insights needed to confidently expand into new markets and develop future products.

Welo

Katie McKinnon

Co-Founder