Case Study: Nestlé improves profitability and sharpens its portfolio with Dig Insights

How we helped Nestlé improve profitability and focus their portfolio

Nestlé, an iconic CPG company, sought help from Dig Insights to understand evolving consumer needs in the premium waters category. Their challenge was to maintain dominance against new competitors and determine how to move away from their iconic glass bottle packaging without negatively impacting profitability. They needed to optimize their portfolio's pack, price, and format to win in a changing market.

Dig Insights implemented their Virtual Market solution, a tool that forecasts the market share and financial impact of various changes by simulating a realistic shopping environment. This allowed Nestlé to test hundreds of 'what if' scenarios. As a result, Nestlé discontinued two sub-brands, removed Perrier glass bottles, changed can formats, and launched new flavors. The data from Dig Insights led to a more focused portfolio and a significant improvement in profitability, with in-market results matching the model's "freakishly accurate" predictions.

Nestlé

Laurence Duhamel-Gravel

Marketing Intelligence & Strategy Lead