Case Study: a national grocery chain retailer boosts pet category understanding and conversion with Dig Insights

How we helped a retailer understand breakthrough appeal

Dig Insights worked with a national grocery chain retailer to address a challenge in the pet food category. As the market became increasingly saturated, the client needed foundational research to understand product appeal, the claims pet owners value, and how customers shop at the shelf, with a goal of converting more of their regular shoppers into pet food customers.

The solution involved conducting in-store mobile shop-alongs with pet owners. Dig Insights gathered real-time feedback via text, photos, and video from participants in the store aisle. This led to a renewed sense of consumer understanding, allowing the client to develop and pilot actionable solutions to build awareness and increase conversion rates among their existing customer base.