Case Study: a multinational food & beverage company identifies cold coffee growth opportunities in Canada with Dig Insights

How we helped a multinational coffee brand expand their market

The multinational food & beverage company, a major player in the coffee category, sought to understand the potential for growing the cold coffee market in Canada, where consumer adoption had been historically slow. They engaged Dig Insights to identify opportunities and clarify the competitive set, aiming to build a customer-centric strategy for their portfolio of brands.

Dig Insights conducted an extensive attitudes & usage study among over 1,700 Canadian coffee drinkers. By analyzing this attitudinal data alongside syndicated behavioral data, they identified primary and secondary target audiences, debunked seasonal consumption myths, and uncovered key barriers to consumption. The impact was a clear, actionable strategy that illuminated specific areas to grow each of the client's brands within the competitive Canadian market.