Case Study: The Hershey Company drives innovation and growth with Dig Insights

How we help The Hershey Company deliver successful product innovation

The Hershey Company, a major confectionery manufacturer, sought to identify new product innovations that would drive incremental sales volume and increase market penetration without cannibalizing their existing successful brands. To tackle this challenge, they partnered with the vendor Dig Insights, utilizing their Upsiide Market Simulator service.

Dig Insights implemented a solution using the Upsiide platform to run market simulations and TURF analysis. This allowed Hershey to forecast the share of choice for new innovations, pinpoint the exact source of new sales volume, and identify which product combinations would most efficiently maximize market reach. The partnership with Dig Insights provided Hershey with actionable data to confidently launch new products and formats that appealed to new consumer segments, thereby driving predictable growth.

The Hershey Company

Michelle Schmiesing

Senior Manager, Consumer Insights