Case Study: Tillamook Country Smoker builds a stronger innovation roadmap with Dig Insights and Upsiide

How Tillamook Country Smoker used Upsiide to build an impactful roadmap

Tillamook Country Smoker, a producer of premium meat snacks, sought to prioritize its innovation pipeline and better understand consumer perceptions of new product ideas for jerky and meat snacks. Their challenge was to identify which concepts to advance for testing and future launches. They partnered with the vendor Dig Insights to address this.

Dig Insights utilized their Upsiide innovation testing platform to screen numerous product concepts with consumers. This provided Tillamook with a prioritized roadmap for both short-term and long-term innovation, identifying which meat snacks were most likely to drive impact. The research also revealed key consumer insights, such as a preference for lighter textures and concerns about sodium, enabling Tillamook to effectively target both current and new users. Dig Insights provided the data needed to make confident, forward-looking product decisions.

Tillamook Country Smoker