Case Study: Properly optimizes messaging hierarchy with Dig Insights

How tech-enabled brokerage Properly optimized messaging hierarchy

Properly, a tech-enabled real estate brokerage, sought to move from qualitative assumptions to quantitative data to better understand their customers. Their challenge was to identify the key messages that would resonate with target audiences by learning what triggers a move, how customers choose a brokerage, and the major pain points in real estate transactions. They partnered with vendor Dig Insights to address this.

Dig Insights utilized their Upsiide platform to test messaging and analyze customer behaviors and preferences. The solution provided Properly with a clear messaging hierarchy to use in their marketing communications and positioning, giving the team confidence in their go-to-market strategy. The results also provided insights for future geographical expansion, effectively confirming their customer hypotheses and optimizing their outreach.

Properly

Jessica van Rooyen

Vice President of Marketing