Case Study: Pizza Hut accelerates menu innovation and message testing with Dig Insights’ Upsiide

How Pizza Hut uses Upsiide to define their menu innovation roadmap

Pizza Hut, a multinational restaurant chain, faced challenges in menu innovation and marketing. Their small marketing team struggled to test a high volume of ideas quickly and affordably using traditional research methods. They needed a flexible, scalable solution to identify winning product concepts and effective messaging, particularly in response to Covid-19 realities. They turned to vendor Dig Insights and their product Upsiide for a solution.

Dig Insights implemented Upsiide to screen new menu ideas and optimize marketing claims. This allowed Pizza Hut to validate concepts rapidly and at a lower cost, saving them tens of thousands of dollars and weeks of waiting for results. The team confidently identified new menu items for launch, optimized in-store health messaging, and made data-driven decisions, ultimately building a stronger innovation pipeline with proven winners.

Pizza Hut

Devon Lawrence

Marketing Manager