Case Study: Panera Bread streamlines its menu and boosts efficiency with Dig Insights Upsiide

How Panera Re-Imagined Their Menu With Upsiide

Panera Bread, a major fast casual restaurant chain, faced the challenge of needing to streamline its overly complex menu. The goal was to significantly reduce the number of ingredients, categories, and items to improve operational efficiency and profitability without negatively impacting customer satisfaction. To tackle this, they worked with the vendor Dig Insights.

Dig Insights implemented their Upsiide platform to test consumer reactions to various menu changes with 3,000 US consumers. This agile solution provided the robust data modeling needed to determine which items to keep, introduce, or remove. The results were a resounding success; Panera reduced total menu items by 37%, cutting them from 141 to 89, while maintaining customer satisfaction and revenue. Dig Insights provided the data-driven confidence for this major menu transformation.

Panera Bread

Amy Pacer

Senior Director of Insights