Case Study: MyRide901 defines its product roadmap with Dig Insights’ Upsiide

How MyRide901 used Upsiide to define their product roadmap

MyRide901, a mobile app for tracking vehicle paperwork, worked with Dig Insights and their Upsiide platform to overcome a key challenge. The company was seeking product-market fit and had a long list of potential new features; they needed to identify which ones would be most appealing to their target audience of car owners in order to prioritize their development roadmap effectively.

Dig Insights implemented a solution by testing the feature ideas with car owners using Upsiide. The study quickly identified winning features, including some surprises that the client had previously deprioritized. This data-driven approach allowed MyRide901 to confidently define their product roadmap, deciding to develop the top two performing features first. The expertise provided by Dig Insights consultants helped the client gain deeper insights from the data to make informed strategic decisions.

MyRide901

Victor W. von Buchstab

Founder