Case Study: Inquisi simplifies TV programming research with Upsiide from Dig Insights

How Inquisi used Upsiide to make TV research easier

Inquisi, a research agency for British TV providers, faced a challenge with a client channel that was perceived as lacking variety in its classic comedy programming, despite viewers consistently tuning in to its established shows. The agency turned to vendor Dig Insights and used their Upsiide platform to test audience preferences for a wide range of potential programs.

Dig Insights implemented Upsiide to conduct a study that pitted the channel's classic shows against new ideas. The results clearly indicated that the audience's most preferred program was the same long-running classic, confirming that a radical schedule overhaul would be risky. This data-driven insight allowed Dig Insights to provide a definitive recommendation against making major changes, which the client accepted.

Inquisi

Dean Richardson

TV Research Director