Case Study: Everipe drives market confidence and product focus with Dig Insights

How Everipe’s data-driven approach to innovation drove market success

Everipe, a producer of freeze-dried superfood smoothies, faced the challenge of entering a saturated CPG market and needed to quantify the market appeal of its innovative products to build a persuasive brand and marketing strategy for investors and customers. The company partnered with the vendor Dig Insights to address this challenge.

Dig Insights utilized its Upsiide innovation insights platform to test Everipe's brand propositions and packaging against key competitors. The data-driven solution provided Everipe with quantifiable proof of their product's in-market appeal, giving the founders the confidence to secure a marketing partner, scale production, and invest in the company's future, effectively bridging the gap between their concept and market execution.

Everipe

Kerry Roberts

Founder