Case Study: ApTap prioritizes its feature roadmap with Dig Insights' Upsiide

How ApTap used Upsiide to develop and prioritize the feature roadmap

ApTap, a UK-based fintech startup, needed to identify and prioritize the most valuable features for its subscription management app to secure funding and focus its development efforts. Their challenge was to gain a deep, data-driven understanding of consumer preferences to build a feature roadmap that aligned with user needs. They partnered with vendor Dig Insights, which utilized its Upsiide concept testing tool for this task.

Dig Insights implemented Upsiide's Idea Screening feature to survey both existing customers and targeted UK audiences. The solution provided ApTap with detailed demographic and behavioral insights, allowing them to identify winning features and understand correlational connections between ideas. As a result, ApTap gained a clear direction for its feature roadmap, with the "Remaining spending balance" feature identified as a top priority for development, giving the team the confidence and data-driven proof needed for investors.

ApTap

Lachlan Shaw-Stewart

Product Manager