Case Study: Advanced GG finds winning package designs with Dig Insights

How Advanced GG found winning package designs and beat out competition

advanced GG, a gaming supplement company, was preparing to launch a new ready-to-drink product and needed to identify the best packaging design to compete effectively on retail shelves against major brands. They partnered with Dig Insights, which used its Upsiide Pack Testing Solution to help them evaluate their design options and understand the competitive landscape.

Dig Insights tested multiple package designs, providing advanced GG with three key insights: the impact of color blocking and contrast, their realistic market position against competitors, and opportunities to expand their market appeal. This research equipped the client with the data needed to select a winning, impactful design and to inform their marketing strategy, giving them the confidence to launch their new product successfully.

Advanced GG

Richard Ng

Marketing Director