Case Study: a large global brand adapts a product for the US market with Dig Insights

How a global brand used qualitative co-creation sessions to adapt a product to the American market

The Canadian multinational frozen food company, a global leader in frozen potato products, faced a challenge when a new product successful in the UK failed to resonate with US consumers during initial testing by Dig Insights' Upsiide platform, ranking #11 instead of #1. The client needed to understand the disconnect to adapt the product for the American market.

Dig Insights implemented a qualitative solution using co-creation sessions with friendship dyads. This approach generated blunt, honest feedback on packaging, branding, and taste. After implementing changes based on this feedback and retesting with Upsiide, the optimized product became the #1 pick in choice tests, significantly improving its predicted success and commitment levels in the US market.