Case Study: Wysa achieves greater workplace mental health visibility and B2B growth with Diffusion PR

Wysa earns 3.9 billion impressions with Diffusion

The customer, Wysa, a provider of clinically-validated AI-guided mental health support, faced the challenge of distinguishing its platform in a crowded market and expanding its B2B offerings. To overcome media and consumer wariness of AI in healthcare, Wysa partnered with the vendor Diffusion for a public relations campaign.

Diffusion implemented a strategy that leveraged third-party research and key business news moments to educate reporters and generate consistent coverage. This solution successfully positioned Wysa as a next-generation employee benefit. The campaign resulted in over 380 media pieces in top-tier outlets, 3.9 billion impressions, a 300% growth in organic traffic, and over 250 inbound B2B leads, establishing Wysa as a go-to media source on mental health AI.

Wysa