Case Study: Ordnance Survey strengthens climate intelligence and media authority with Diffusion

Ordnance Survey maps Britain’s climate risks with Diffusion, reaching 11 million readers

Ordnance Survey (OS), Britain's definitive mapping authority since 1791, faced the challenge of demonstrating its continued evolution and innovation in a modern, data-driven world. OS appointed the vendor Diffusion to build a campaign that would prove its capabilities are vital to Britain's future and essential for helping commercial customers make informed decisions, particularly regarding climate adaptation.

Diffusion developed a data-driven campaign for OS, focusing on four key climate risk themes: urban wildfire risk, solar potential, subsidence threats, and transport network flooding. The solution involved packaging OS data into compelling stories, securing exclusive partnerships with major publications like the Financial Times and The i Paper, and positioning OS experts as authoritative voices. The campaign successfully established OS as the authoritative source for climate adaptation insight, generating significant coverage and an interactive tool that reached over 11 million users, while also demonstrating the power of its datasets to commercial clients.

Ordnance Survey