Case Study: Menzies achieves 23% higher share of voice on the Spring Budget with Diffusion PR

Menzies boosts share of voice by 23% with Diffusion

The customer, Menzies LLP, a leading UK accountancy firm, faced the challenge of standing out in a highly competitive sector to position its experts as authoritative voices during the critical 2024 Spring Budget announcement. Their goal was to cut through the noise and guide businesses through new fiscal policies. To achieve this, they partnered with the vendor, Diffusion PR, for a strategic public relations service.

Diffusion implemented a campaign that provided curated expert commentary both before and after the budget, leveraging strong media relationships to secure immediate, real-time coverage. This solution secured over 230 articles for Menzies, resulting in a 23% increase in share of voice against competitors and a total campaign reach of over 401 million in top-tier publications.

Menzies