Case Study: Levy launches Chelsea FC’s vegan kiosk and boosts sustainability visibility with Diffusion PR

Levy generates 1.7 million in reach with Diffusion

levy, the world's largest sports hospitality company, sought to raise awareness of its game-changing approach to sustainability. The vendor, Diffusion, was appointed to grow exposure and engagement for Levy's initiatives across owned, earned, and social channels.

Diffusion organized a media event at Chelsea FC's stadium to launch the Premier League's first vegan food kiosk, leveraging the timing of Veganuary. The vendor also secured thought-leadership opportunities for Levy's executives. This campaign generated over 50 pieces of media coverage, including features on the BBC and The i, achieving a total reach of 1.7 million people with 100% positive sentiment. Diffusion's work successfully grew Levy's share of voice above its competitors and increased its social media engagement.

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