Case Study: EnergiRaven wins national attention for data centre waste heat with Diffusion

EnergiRaven reveals data centres could heat 3.5 million UK homes by 2035 with Diffusion

EnergiRaven, an organization mapping the future of heat in the UK, faced the challenge of putting the country's vast untapped data centre waste heat opportunity on the national agenda. They appointed the PR agency Diffusion to establish them as the authoritative voice on this issue and demonstrate the scale of the missed opportunity through original research.

Diffusion developed original analysis modelling the waste heat output of UK data centres and packaged the findings for media, generating over 30 pieces of coverage. The campaign successfully established EnergiRaven as a leading advocate in the policy debate, connecting the data centre boom to affordable home heating and securing prominent placements in outlets like CNBC and BusinessGreen.

EnergiRaven