Case Study: ProQuo AI predicts better leads with Diffbot

proquo ai accesses 250M organizations in minutes with Diffbot

proquo ai, a brand management platform for marketers, needed to build predictive models to qualify leads for its sales team. This required a massive amount of firmographic data on "challenger brands," which are smaller companies often missed by typical data vendors. To solve this challenge, proquo ai turned to Diffbot and its Knowledge Graph product.

Using Diffbot's Knowledge Graph API, the data scientist was able to immediately query and access detailed data on millions of organizations, including specific datapoints like revenue and employee size. The solution from Diffbot saved proquo ai tremendous time and energy that would have been spent on manual data crawling and cleaning, allowing the team to immediately focus on productive lead predictive modeling, which increased their booking and close rates.

proquo ai